By learning to sell the value of the hotels with Transient Edge, The Grand America Hotels and Resorts saw a 17 percent increase in conversions for transient calls and subsequently rolled out Sales Edge training for all properties.

Kentucky State Parks changed employee behaviors and gained more visitors with Signature’s Transient Edge program. An increase in staff professionalism and motivation resulted in a 16 percent increase in conversion rates.

Gaylord Opryland implemented Call Center Edge and saw a direct and consistent correlation between improvement in Signature mystery shopping scores and increased monthly sales.

The Quality Inn Northern Grand used Service Edge to educate all employees on their role in creating the guest experience, and subsequently was named Canadian Hotel of the Year by Choice Hotels.

The Rio All-Suite Hotel & Casino used Casino Edge to increase reservations while receiving 44,000 less inquiry calls in the first quarter of the year, while also achieving 100 percent occupancy.

With Leasing Edge training, Towne Properties saw a 3.8 percent reduction in economic vacancies and leased 254 more apartments with less traffic, resulting in $2 million in profit.

WaterColor Inn and Resort achieved the AAA Four Diamond designation for its inn and restaurant, while also elevating the service levels to match property amenities.

In condo living, singles and young couples are now living next to families and retirees. While a family of four is likely to have very different needs than their single counterparts, there is a common desire among both demographics — customized customer service.

There can be a huge shift from customer defection to customer loyalty simply by handling a complaint quickly and to the customer’s satisfaction!

With an uncertain economic outlook in the rental industry, offering customers additional products and services could provide a boost in sales and a competitive advantage.

Perception goes a long way in your interactions with potentially difficult customers, and how you let your initial perceptions influence your reactions can make or break a sale.

Businesses need to understand the value of training, including the fact that employees engaged in their work are likely to stay longer and be more productive while they are there.

An effective training solution for employees is a great way to encourage the best employees to stay, others to improve, and those who struggle to move on.

Breaking through cultural and communication barriers to provide a comprehensive training program, is the key to training and retaining exceptional immigrant employees.

Whether the first interaction with a customer is over the phone or in-person, the initial impression can set the tone for the entire customer experience.

There is a consensus among business owners and managers that the phone is ringing less, making incoming calls that much more important.

With a slow economy forecasted for the coming months, you may need a new way to keep your team motivated to achieve your company goals.

One study reports that 68 percent of customers quit doing business with a company because of perceived indifference from just one employee.

A new trend is shaping customer service, and it goes well beyond simply providing what guests expect. Today, customer service is being measured against a guest’s experience in total.

For loyal customers who return more often, spend more money and tell their friends about your company, train employees how to create experiences rather than just measuring them.

Millennials may initially be a challenge to manage, but look a little closer to find their unique views of the world, and wealth of talents and skills that add to the workplace.

Hear Marketing Director Janet Chiarella talk about how a partnership with Signature has benefited Towne Properties.

Hear Alie Gaffan, director of training and development, talk about how the Signature program has become part of Pacifica Hotel Company’s customer service and sales culture.