Signature Worldwide

Social networking training for hotels – let Signature help you create your hotel marketing strategy.

Travel reviews, Facebook, Twitter, Foursquare, Topguest - where should you start?  How much time should you spend?  Where is your best social media ROI?

Signature has created a social media training program designed to help making those decisions easier.  90% of purchasing decisions begin online (Forrester Research).  We know this is true for the hospitality business.  But none of us have unlimited time or resources to commit to every online opportunity.  Signature helps you create your hotel marketing strategy so that you spend your time on the social networking tools that will create the best results.  We will generate hotel marketing ideas, help with hotel marketing plans and more importantly, we will work with you throughout the year to help execute those social media strategies.

What is Your Social Media Voice?

Social media training - beyond hotel sales and marketing.

Signature social networking training for hotels goes beyond the hotel sales and marketing department - every department can play an important role in the world of social media. A real social media strategy, of course, contains hotel marketing ideas, but it also should include customer service ideas, employee communication ideas, and public relations ideas.

From hotel marketing plans to customer loyalty programs.

Having an effective hotel social media strategy is like gaining an additional five staff members - a customer service agent, an employee training agent, a sales person, a public relations person and a thought leader. Signature's social media training will help you manage your additional resources.

Social media training program.

Signature will do a complete pre-assessment of your current social media presence. We will conduct an on-site, eight-hour training class. In addition to Facebook and Twitter, some of the tools we currently explore in the class are YouTube, Foursquare, Groupon, LinkedIn, Plaxo, Flickr, 10 review sites (such as TripAdvisor), and several productivity applications.

Once there is some familiarity with the tools, we create the property's "social media voice." Through a series of exercises, we determine the consistent tone the hotel wants to use in their social media messaging.

The focus then narrows to some hands-on, practical applications around listening, review sites and Facebook. For review sites we navigate how to respond to posts, when to respond, how to create more posts. For Facebook, we review sample posts to determine how to truly engage instead of merely promoting.

Finally, we begin to create a strategy. We review all of the steps that the group will need to take over the following 12 weeks, before we return for our follow-up class

Via social media methods (we like to use what we teach), we will continue to monitor your social media progress and help you execute your strategy. Your Signature trainer will return once for an onsite training, and then continue updating you with web classrooms every three months. The world of social media changes so quickly and we will help you keep up with the tools that are most relevant to hotels.