Marketing
Database Cleansing is key to any business that wants to use direct mail to
advertise to its customers. Too often, flyers and promotional material are mailed
to customers only to be thrown in the trash because the intended individual
was not named on the address label. Database Cleansing accurately identifies
key decision makers’ names, titles and addresses to ensure your message is delivered
to the right person.
Signature will conduct telephone calls to an identified list to begin the process of cleansing data. Besides qualifying the basic contact information, Signature callers can further validate and obtain additional information that is helpful to sales. For example, a truck dealer might want to identify the person that makes the parts purchasing decision. Signature will verify the person’s name, title, company name, and address. To further help salespeople identify fleets with large parts sales potential, Signature callers can ask for additional information such as fleet size, the make of the majority of their vehicles, and who is the primary parts provider.
So you see, Database Cleansing can be a powerful tool for your company to use
on its own, or it can be complemented with powerful follow-up programs of direct marketing promotions
and sales
skill training designed to develop relationships and increase your revenue.
Database Cleansing starts by improving the accuracy and completeness of customer
information. To develop your database most effectively, Signature will perform:
- Survey creation – Customized to your specific industry, business
and company
- Targeted qualification – Identifies purchasing decision makers, needs
and goals
- Cleansing – Survey database to verify and collect new pertinent information
about your clients
- Knowing and understanding your customers will enable you to communicate with decision makers about where and what to buy.
Signature will continue to work with you to keep your databases relevant,
requalifying data to save obsolete and duplicate leads.
Database Cleansing allows you to know that when you do a promotion
about your product, it will get in the hands of the right person.
To discuss this program with one of Signature’s Database Cleansing specialists,
e-mail us at signature@signatureworldwide.com.
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