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Sales Training Programs - Equipment Rental and Sales

Customer Service and Sales Skill Training - Equipment Edge™

  Components
  Reinforcement
  PDF
  Testimonials
  R.O.I.

The key to maximizing revenue is the ability to consistently deliver customer delight and manage the customer experience. In today's highly competitive equipment industry, you win or lose depending on your ability to convert phone calls into sales, rentals, or service appointments. Signature's employee development sales training programs will teach your employees how to consistently exceed customer expectations.

Our customer service, sales, and management training programs cover a broad range of situations, skills, and techniques. We will work closely with you to identify the appropriate training delivery methods that will meet the specific needs of your unique organization. Signature's Equipment Edge™ program delivers customized employee motivation and productivity strategies to teach inside sales professionals to convert inquiries to sales and increase customer satisfaction.

Participants of Signature's sales training programs learn how to manage the customer experience and enhance customer delight by quickly establishing rapport, identifying caller needs, building value before quoting rates or asking for the business. Through our legendary customer service and sales skill training, you will enjoy more increases than you ever imagined in part sales, service, repeat business, and new business. Allow Signature's team of experienced professionals to implement our instructional design services and take advantage of increased revenue through our customized sales training.

Like all of our employee training programs, Signature's Equipment Edge™ program is backed by the best, most complete customer satisfaction policy in the customer service and sales skill training industry.

Components of Signature's Instructional Design Services

All customer service and sales skill training outsourcing is held at a location convenient for you and your staff and includes the following topics and activities:

  • Pre-training assessment to determine the appropriate training delivery methods and options
  • Identification of the competition and their advantages
  • Employee buy-in components and employee motivation and productivity strategies
  • Pre-training calls from experienced mystery shoppers
  • Development and delivery of a dynamic customer service and sales skill training session which teaches skills in a fun, exciting and motivational way
  • Employee development training using a custom "Magic Formula" service delivery process
  • Extensive role-playing to ensure the proper customer service and sales training techniques are used in a variety of different situations
  • Post-training calls to enhance sales skill training and practice acquired skills
  • Customer service phone training and coaching to front-line employees
  • A web-based tool to measure results of our instructional design services and to hear how employees sound during calls and review the outcome of their phone sales technique

Whether your staff is focused on rentals, parts, or service, our sales training programs will use a customer-centered approach that will help them improve both transactional and relationship sales skills.

Reinforcement through Signature's Mystery Shopping Program

After you have worked hard to change management strategies by building and developing these new skills, and attract new customers, don't let them go. Signature's mystery shopping program will help you keep these customers by measuring the effectiveness of our customer service and sales skill training to ensure the consistent delivery of customer delight. Post-training reinforcement of our Equipment Edge™ program includes:

  • Coaching calls from our mystery shopping service providers to further enhance customer service and sales skill training
  • Phone coaching by Signature's experienced professional staff to work individually with both new and long-term employees. Management receives periodic updates on employee development training
  • Signature account managers provide management coaching to ensure everyone in your company is getting maximum benefit from the sales training and other Signature training tools
  • A variety of skill-building training delivery methods and options designed to lock in current skills and develop new ones
  • Optional access to recorded calls and performance assessments from our mystery shopping service via the Internet or toll-free phone number - 24 hours a day, 7 days a week

Organization Sales Training PDF

Menu of Customer Service & Sales Training Programs

Improve ROI with Signature's Outsource Training

Imagine converting 2 or 3 additional transactions per day, 20 days per month, times 12 months of the year. For purposes of the example below, we’ll use 2 additional rental transactions valued at $500. That's a yearly revenue increase of $240,000! Consider the additional potential when applied to your parts and services departments. This potential can be realized by taking advantage of Signature's employee training programs! Plug your own numbers into the formula below.

Example Your Numbers
2 additional rentals/day
x
x $500 (average invoice)
x
x 20 days per month
x
x 12 months per year
x
= $240,000 = Additional Revenue
 

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