Sales Training Programs
Signature’s sales training programs offer a simple formula for better selling and are guaranteed to increase conversion rates and occupancy. Whether your communities are conventional or affordable, our unique approach to apartment leasing training will help your team get more callers onsite and lease more apartments.
When the phone rings, you want your leasing team to focus on value — not rates and discounts. The Leasing Edge agent training program teaches employees a Magic Formula for handling inquiries and getting prospective residents onsite. Participants learn to convert a "shopping call" into an appointment by establishing rapport, discovering needs, building value before quoting rates, and asking for a commitment.
Like all Signature sales skill training solutions, Leasing Edge is designed to permanently build skills by reinforcing what we teach in our fun, interactive apartment leasing training events. We provide ongoing coaching — both in person and over the phone — to help employees gradually improve and get comfortable with new behaviors. Our mystery shopping program fairly measures performance and helps managers coach for success.
We’re so confident our leasing agent training program will help you lease more apartments and improve NOI — your satisfaction is guaranteed!
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Components to Signature's Apartment Leasing Training Program |
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While every Signature program is tailored to the unique needs of each client, our sales skill training solutions are successful because they follow a consistent formula that includes four critical elements:
Assessment and Program Development — We analyze the way your team performs now, compare that to your objectives, and design a leasing agent training and reinforcement program that gets them there — quickly and permanently.
Sales Skills Training Events — Employees participating in Signature’s fun and interactive training sessions are challenged, motivated, and educated. Each event is divided into three parts — generating buy-in, learning new skills, and practicing those skills. Participants will begin using Legendary Sales and Service techniques to improve conversion rates the day after the event!
Reinforcement — Signature solutions work because our reinforcement programs — which offer ongoing support through coaching and performance measurement — permanently build the skills of your employees.
Management Tools — With online access to apartment mystery shopping results — including recorded calls and industry benchmarking — your managers can quickly reward successes and provide valuable coaching for employees who need further improvement.
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Apartment Leasing Training Reinforcement |
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New skills become good habits only when they are practiced, applied and reinforced. That’s why Signature’s Reinforcement program is an essential component of the Leasing Edge agent training solution. Our post-training reinforcement plans include:
- Phone-based coaching immediately after the leasing agent training event to gradually build your team’s confidence with new skills
- Recorded and scored apartment mystery shopping calls to your leasing office
- Regular return visits by a Signature Training Manager to bring new employees up to speed and teach advanced skills to your veterans
- Unlimited, phone-based "Coaching on Demand" to support continued sales skill training
- Extensive web-based management reports that include recorded calls, scoring history and trends, and industry benchmarking data
Menu of Sales Skill Training Solutions
Imagine closing just 2 more leases per week at $7,200 per year over
a 50-week period. Use our Return on Investment calculator to see how
much additional revenue our Leasing Edge agent training program can generate
for you!
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